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If you travel towards Nadi along the Queen’s Road, down the hill past the Warwick and look to the left you will glimpse the birthplace of Fiji tourism, Korolevu on the Coral Coast.
A brilliant stretch of white beach dotted by copious lush vegetation, Korolevu on the Coral Coast is primarily where it all started, where Fiji’s reputation as a tourism mecca was founded and nurtured.
If there was ever a place along the Coral Coast with so much energy, history and character it would have to be Korolevu. This was a happening place to be and it still is, what with the pack-packer retreats, hotels and resorts that line its beautiful shoreline.
However these flashy establishments are mere Johnny Come Latelys.
The Korolevu Beach Hotel, built in the 1950s, was a landmark beachfront development that once lured droves of visitors, mostly colonial expatriates from Australia, New Zealand and the United Kingdom.
The resort, established by pioneer hotelier, the Late Bill Clarke, once stood on 76 acres of prime real estate that included the Paradise Point Hotel that was established a decade later.
The place is steeped in Fiji’s tourism history.
The Korolevu Beach Resort and Paradise Point Hotel were Fiji’s earliest luxury resorts helped by the attractiveness of Korolevu’s all-tide pristine beach and surrounding lush vegetation.
A massive hurricane and a land dispute combined to put the two historical resort establishments out of business in 1983.
The Korolevu area is still a superb and ideal halfway beach haven centered between Suva and Nadi. On a clear day you can see Vatulele Island from the beach.
The land on which the initial resorts were built comprises nine freehold titles totaling 64 acres, three contiguous native leases comprising 11 acres, and a crown lease to the deep water access. Derelict for over two decades, Fiji’s first hotel development has now been put back on the market.
The Korolevu beach area had a wide variety of mature shady trees adding to the lush greenery of the environment. People once flocked to the resort because of its status and a draw-card was the renowned Korolevu Beach Serenaders with songstress Teresa Pecell's voice filling the night air with her melodious voice. The place had a romantic feel about it. Love have been found and lost along these sandy shores.
It is rumored that it was at Korolevu that the term "bure" is believed to have been first used to describe individual bungalow-styled accommodation units. Clark also included nightly feats, entertainment and introduced cultural shows to educate guests about the local lifestyle.
Korolevu set the standard not just for tourism in Fiji but for similar areas around the globe. Built in 1948, the small, self-contained units at Korolevu, which incorporated indigenous architecture was believed to be the first of their type in the world.
The original hotel developer, Bill Clarke, has admitted that he used this design out of economic necessity. Evidence perhaps, that great things are often come from simple ideas.
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