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embrace Web 2.0 platforms to engage and educate our partners on our destination. The customer can request information at 3:00 a.m. in New York or 6:00 a.m. in London, and we must be able to provide that to them through the Internet.”

The EXPO can now be found ‘ on demand’ until 01 March 2010.

For further information, please contact the Tourism Fiji America’s Regional Director, Ms Ili Matatolu on Ili@BulaFiji-Americas.com

Industry Veteran tells Travel Specialists to ‘Get Intimate’ at Tourism Fiji Matai Convention

Member of the Ensemble Travel Group Board of Directors and President of Martin’s Travel & Tours in Los Angeles,

Susan Tanzman served as the keynote speaker at the inaugural Fiji Matai Convention held November 13, 2009 at the new Intercontinental Fiji Golf Resort & Spa

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More than 200 Fiji-certified travel specialists and suppliers attended the event which was based on a ‘Post-Recession Travel Paradigms’ theme.

With her keynote address focusing on ‘The complexities of matching current consumer needs with the right product’ Ms Tanzman underlined the need for the agents to further build their client relationships beyond just the professional level.

“Fiji is one of the most unspoiled and undiscovered travel treasures in the world,” said Tanzman. “As you continue to grow your client relationships, you must get personal – intimate on a professional level – with them, becoming familiar with their true interests and needs. In so doing, Fiji will be high on your radar for many occasions.

All agents attending the eevnt are graduates of Tourism Fiji’s Matai Fiji Specialist program, the destination loyalty program for travel agents with in-depth knowledge of Fiji hotels and resort, activities and attractions selling the destination.
Matai specialists are accredited travel agents

For further information, please contact Tourism Fiji North America Regional Marketing Officer, Ms Sera Cawanibuka on sera@bulafiji-americas.com